{"id":10544,"date":"2024-03-07T08:30:35","date_gmt":"2024-03-07T05:30:35","guid":{"rendered":"https:\/\/www.tammerbrands.fi\/?p=10544"},"modified":"2024-03-05T17:07:31","modified_gmt":"2024-03-05T14:07:31","slug":"the-enduring-popularity-of-the-moomins","status":"publish","type":"post","link":"https:\/\/www.tammerbrands.fi\/en\/the-enduring-popularity-of-the-moomins\/","title":{"rendered":"The enduring popularity of the Moomins"},"content":{"rendered":"

Moomin characters are loved around the world and Moomin stories are passed down from generation to generation. Family-centredness and caring for others are at the heart of the Moomin world.<\/p>\n

The Moomins are the protagonists of books and comics by Tove Jansson, painter, illustrator and author. After her first Moomin story, published in 1945, Tove Jansson wrote eight more books, four picture books and numerous comic strips about Moomins. The Moomins have inspired numerous television series, films and theme parks.<\/p>\n

We’ve put together all our Moomin products in one catalogue<\/a> <\/strong>for your convenience.<\/p>\n

Discover and order from our TB24h webstore<\/a> <\/strong>or place your order via our sales email sales@tammerbrands.fi<\/strong><\/a> or through your contact person.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Moomin characters are loved around the world and Moomin stories are passed down from generation to generation. Family-centredness and caring […]<\/p>\n","protected":false},"author":10,"featured_media":10541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[366,365,363,364],"class_list":["post-10544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-moomin-selection","tag-moomins","tag-muumit-en","tag-muumivalikoima-en"],"yoast_head":"\nThe enduring popularity of the Moomins - Tammer Brands<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The enduring popularity of the Moomins - Tammer Brands\" \/>\n<meta property=\"og:description\" content=\"Moomin characters are loved around the world and Moomin stories are passed down from generation to generation. Family-centredness and caring [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/\" \/>\n<meta property=\"og:site_name\" content=\"Tammer Brands\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-07T05:30:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tammerbrands.fi\/wp-content\/uploads\/2024\/03\/muumit_1600px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"939\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"johannahaa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"johannahaa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/muumien-suosio-jatkuu-sukupolvilta-toisille\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/muumien-suosio-jatkuu-sukupolvilta-toisille\\\/\"},\"author\":{\"name\":\"johannahaa\",\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/#\\\/schema\\\/person\\\/341e7a5d6b14040dbf9051443e0910e4\"},\"headline\":\"The enduring popularity of the Moomins\",\"datePublished\":\"2024-03-07T05:30:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/muumien-suosio-jatkuu-sukupolvilta-toisille\\\/\"},\"wordCount\":125,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/muumien-suosio-jatkuu-sukupolvilta-toisille\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tammerbrands.fi\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/muumit_1600px.jpg\",\"keywords\":[\"Moomin selection\",\"Moomins\",\"muumit\",\"muumivalikoima\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tammerbrands.fi\\\/muumien-suosio-jatkuu-sukupolvilta-toisille\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/muumien-suosio-jatkuu-sukupolvilta-toisille\\\/\",\"url\":\"https:\\\/\\\/www.tammerbrands.fi\\\/muumien-suosio-jatkuu-sukupolvilta-toisille\\\/\",\"name\":\"The enduring popularity of the Moomins - Tammer Brands\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/muumien-suosio-jatkuu-sukupolvilta-toisille\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/muumien-suosio-jatkuu-sukupolvilta-toisille\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tammerbrands.fi\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/muumit_1600px.jpg\",\"datePublished\":\"2024-03-07T05:30:35+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/#\\\/schema\\\/person\\\/341e7a5d6b14040dbf9051443e0910e4\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/muumien-suosio-jatkuu-sukupolvilta-toisille\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tammerbrands.fi\\\/muumien-suosio-jatkuu-sukupolvilta-toisille\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/muumien-suosio-jatkuu-sukupolvilta-toisille\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.tammerbrands.fi\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/muumit_1600px.jpg\",\"contentUrl\":\"https:\\\/\\\/www.tammerbrands.fi\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/muumit_1600px.jpg\",\"width\":1600,\"height\":939},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/muumien-suosio-jatkuu-sukupolvilta-toisille\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tammerbrands.fi\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The enduring popularity of the Moomins\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/#website\",\"url\":\"https:\\\/\\\/www.tammerbrands.fi\\\/\",\"name\":\"Tammer Brands\",\"description\":\"Mukana arjessa ja juhlassa\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tammerbrands.fi\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tammerbrands.fi\\\/#\\\/schema\\\/person\\\/341e7a5d6b14040dbf9051443e0910e4\",\"name\":\"johannahaa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfeae1b253afb73dccd91d0be43ea6e7b8a0c6b4d64babfea970bccf7d0a0782?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfeae1b253afb73dccd91d0be43ea6e7b8a0c6b4d64babfea970bccf7d0a0782?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/dfeae1b253afb73dccd91d0be43ea6e7b8a0c6b4d64babfea970bccf7d0a0782?s=96&d=mm&r=g\",\"caption\":\"johannahaa\"},\"url\":\"https:\\\/\\\/www.tammerbrands.fi\\\/en\\\/author\\\/johannahaa\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The enduring popularity of the Moomins - Tammer Brands","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/","og_locale":"en_US","og_type":"article","og_title":"The enduring popularity of the Moomins - Tammer Brands","og_description":"Moomin characters are loved around the world and Moomin stories are passed down from generation to generation. Family-centredness and caring [...]","og_url":"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/","og_site_name":"Tammer Brands","article_published_time":"2024-03-07T05:30:35+00:00","og_image":[{"width":1600,"height":939,"url":"https:\/\/www.tammerbrands.fi\/wp-content\/uploads\/2024\/03\/muumit_1600px.jpg","type":"image\/jpeg"}],"author":"johannahaa","twitter_card":"summary_large_image","twitter_misc":{"Written by":"johannahaa","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/#article","isPartOf":{"@id":"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/"},"author":{"name":"johannahaa","@id":"https:\/\/www.tammerbrands.fi\/#\/schema\/person\/341e7a5d6b14040dbf9051443e0910e4"},"headline":"The enduring popularity of the Moomins","datePublished":"2024-03-07T05:30:35+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/"},"wordCount":125,"commentCount":0,"image":{"@id":"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tammerbrands.fi\/wp-content\/uploads\/2024\/03\/muumit_1600px.jpg","keywords":["Moomin selection","Moomins","muumit","muumivalikoima"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/","url":"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/","name":"The enduring popularity of the Moomins - Tammer Brands","isPartOf":{"@id":"https:\/\/www.tammerbrands.fi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/#primaryimage"},"image":{"@id":"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/#primaryimage"},"thumbnailUrl":"https:\/\/www.tammerbrands.fi\/wp-content\/uploads\/2024\/03\/muumit_1600px.jpg","datePublished":"2024-03-07T05:30:35+00:00","author":{"@id":"https:\/\/www.tammerbrands.fi\/#\/schema\/person\/341e7a5d6b14040dbf9051443e0910e4"},"breadcrumb":{"@id":"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/#primaryimage","url":"https:\/\/www.tammerbrands.fi\/wp-content\/uploads\/2024\/03\/muumit_1600px.jpg","contentUrl":"https:\/\/www.tammerbrands.fi\/wp-content\/uploads\/2024\/03\/muumit_1600px.jpg","width":1600,"height":939},{"@type":"BreadcrumbList","@id":"https:\/\/www.tammerbrands.fi\/muumien-suosio-jatkuu-sukupolvilta-toisille\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tammerbrands.fi\/en\/"},{"@type":"ListItem","position":2,"name":"The enduring popularity of the Moomins"}]},{"@type":"WebSite","@id":"https:\/\/www.tammerbrands.fi\/#website","url":"https:\/\/www.tammerbrands.fi\/","name":"Tammer Brands","description":"Mukana arjessa ja juhlassa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tammerbrands.fi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.tammerbrands.fi\/#\/schema\/person\/341e7a5d6b14040dbf9051443e0910e4","name":"johannahaa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/dfeae1b253afb73dccd91d0be43ea6e7b8a0c6b4d64babfea970bccf7d0a0782?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/dfeae1b253afb73dccd91d0be43ea6e7b8a0c6b4d64babfea970bccf7d0a0782?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dfeae1b253afb73dccd91d0be43ea6e7b8a0c6b4d64babfea970bccf7d0a0782?s=96&d=mm&r=g","caption":"johannahaa"},"url":"https:\/\/www.tammerbrands.fi\/en\/author\/johannahaa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.tammerbrands.fi\/en\/wp-json\/wp\/v2\/posts\/10544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tammerbrands.fi\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tammerbrands.fi\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tammerbrands.fi\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tammerbrands.fi\/en\/wp-json\/wp\/v2\/comments?post=10544"}],"version-history":[{"count":3,"href":"https:\/\/www.tammerbrands.fi\/en\/wp-json\/wp\/v2\/posts\/10544\/revisions"}],"predecessor-version":[{"id":10548,"href":"https:\/\/www.tammerbrands.fi\/en\/wp-json\/wp\/v2\/posts\/10544\/revisions\/10548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tammerbrands.fi\/en\/wp-json\/wp\/v2\/media\/10541"}],"wp:attachment":[{"href":"https:\/\/www.tammerbrands.fi\/en\/wp-json\/wp\/v2\/media?parent=10544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tammerbrands.fi\/en\/wp-json\/wp\/v2\/categories?post=10544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tammerbrands.fi\/en\/wp-json\/wp\/v2\/tags?post=10544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}