{"id":12369,"date":"2026-01-08T15:02:23","date_gmt":"2026-01-08T12:02:23","guid":{"rendered":"https:\/\/www.tammerbrands.fi\/?p=12369"},"modified":"2026-01-08T15:02:23","modified_gmt":"2026-01-08T12:02:23","slug":"a-picture-says-more-and-sells-more-effectively","status":"publish","type":"post","link":"https:\/\/www.tammerbrands.fi\/en\/a-picture-says-more-and-sells-more-effectively\/","title":{"rendered":"A PICTURE SAYS MORE \u2013 AND SELLS MORE EFFECTIVELY"},"content":{"rendered":"

Visual communication plays a crucial role in how products and services are understood, remembered, and experienced. A product image or technical specification alone does not always convey how a product works in real life. Brand images help customers visualize the environments in which a product can be used. Images inspire, build a story around the product, increase credibility, reduce ambiguity, and speed up and simplify the purchasing decision. In this way, they also support our resellers in their marketing efforts. They show that the product has been tested in real use, which increases customers\u2019 willingness to buy and try the product themselves. In addition, brand images communicate the brand\u2019s values and professionalism, strengthen brand image, and differentiate the brand from competitors.<\/p>\n

\"Atom\" \"\" \"Rento\"<\/p>\n

Brand images<\/h4>\n

At Tammer Brands, we organize brand image photo shoots for our brands several times a year. In 2025 alone, we captured nearly 20,000 still images and 400 videos across various environments for our different brands. Atmospheric images are photographed in authentic settings to highlight the products\u2019 intended use, authenticity, relatability, and the approachable, people-oriented nature of our brands. In addition, we also utilize our own studio for brand images.<\/p>\n

This year, we have received numerous concrete examples where our customers have thanked us for successful brand images that support sales. We firmly believe that images communicate in a unique way, create emotion, and often play a decisive role in the purchasing decision.<\/p>\n