PART OF THE DAILY LIFE OF CONSUMER
Tammer Brands is international brand house and Finnish family business. Our motivation is to improve people’s quality of life through easily available, well thought-out and diverse products that helps people to enjoy life more.
Our customers include retailers, online stores, and other B2B customers who want to offer their consumers high-quality, easily accessible products. We have succeeded in building and productising our brands if our products bring joy, benefit and ease of daily life to their end-users, as well as supporting the business of the customers who serve as our dealers. Our mission, the desire to improve the quality of peoples lives, starts from understanding the needs and problems of daily life and different people.
“Our brands helps people to enjoy life more.”
PART OF THE DAILY LIFE OF CONSUMER
Tammer Brands is international brand house and Finnish family business. Our motivation is to improve people’s quality of life through easily available, well thought-out and diverse products that helps people to enjoy life more.
Our customers include retailers, online stores, and other B2B customers who want to offer their consumers high-quality, easily accessible products. We have succeeded in building and productising our brands if our products bring joy, benefit and ease of daily life to their end-users, as well as supporting the business of the customers who serve as our dealers. Our mission, the desire to improve the quality of peoples lives, starts from understanding the needs and problems of daily life and different people.
“Our brands help people to enjoy life more.”
VALUES ARE THE FOUNDATION OF EVERYTHING WE DO
CUSTOMER FOCUS
We are service-oriented and always deliver on our promises to our customers. We offer a commercial range of products that serve our customers as well as possible. We maintain reliable and efficient processes to help us meet our customers’ needs.
RENEWAL
We are constantly working to be at the forefront of development. We actively improve our operations and take long-term care of our competencies. We create the most desirable brand and product portfolios and related services for our customers.
PROFITABILITY
We all work cost-effective, profitable and sustainable. We make informed decisions and analyse our activities and the results of our decisions.
BRANDS
Consumer products for home, garden and leisure.
When building our product range, we study trend forecasts for the coming season and listen to the requests of our customers. We build the most desirable brands and the most comprehensive selection with over 70 years of experience in the Northern European consumer market.
OUR STORY
“The key is the ability to change and develop for the future – without forgetting our roots.”
How did it all start?
Aulis Mäenpää founded Tammer-Tukku Ky 1954. He began his career by selling doughnuts and lemonade made by his mother from the rack of his bicycle. Even at this early stage, the fruits of his trading brought joy and relief to people`s everyday lives.
Globalizing
After the period of active domestic trading in Finland, the company began to build the global procurement network and the first purchasing trip outside Scandinavia took place 1972. The export trading began 1990.
Modern logistics
Modern 20,000 m2 logistics centre is completed in Hämeenlinna 2005. 10 000 m2 expansion was build in 2010, just after 5 years. The logistics centre expanded even more in summer 2020 and is now 48,000 m2.
The Mustang brand’s growth story begins
Mustang was born in 2006 from a desire to enjoy unrushed cooking with family and friends. Mustang evolves with the times, understands grilling culture, and makes authentic grilling experiences and high-quality products accessible to everyone.
The Rento brand’s growth story begins
In 2009, Rento, the authentic and original Finnish sauna brand, was launched with a distinctive design and roots in Finnish nature. Rento stands out with its unique design and offers a complete range of sauna products.
The Maku brand’s growth story begins
In 2015, Maku Kitchen Life was launched, offering a comprehensive range of products for cooking, baking, serving, and food storage.
The family business of the year
The dedicated work of the Mäenpää family got awarded in 2016 by EY The family business of the year -award.
Tammer Brands
Tammer-Tukku Oy changed its name to Tammer Brands Oy in March 2019. The new name and corporate image powerfully reflect the international operations and the work done in promoting the brand entities. The Tammerkoski river symbol reflects the roots the company has on the river side, and also the development that keeps moving on.
The new TB24h webstore for our B2B customers is launched
In 2022, the new TB24h webstore was launched, providing Tammer Brands customers with 24/7 access to products available for immediate delivery.
Tammer Brands 70 years
In 2024, Tammer Brands celebrated its 70th anniversary. Our story continues to grow stronger.
Maku brand celebrates 10 years
In 2025, Maku Kitchen Life celebrated its 10th anniversary. Over the past decade, Maku has established itself as a trusted choice in Finnish kitchens, known for its quality, practicality, and stylish design. The anniversary was celebrated with a unique special-edition collection.
Rento as part of the Young Finnish Design competition
Mustang brand celebrates 20 years
In 2027, Mustang will celebrate its 20th anniversary. Over the years, Mustang has grown to become one of the best-known grill brands in Finland and has earned its place as a top-of-mind brand among consumers.*
(*inQvita Consumer Survey 2026)
TAMMER BRANDS
MANAGEMENT
Zachary Mäenpää
CEO
Vesa Mäenpää
EVP
Jussi Armanto
CCO
Sébastien Bergé
CSCO
Sari Havukainen
CFO
BOARD OF DIRECTORS
Anne Koutonen
Chair of the Board since 2020
Main occupation: Board professional
Work experience and positions of trust:
- Nokian Renkaat Oyj, financial administration managerial duties
- Componenta Oyj, deputy Chair of the Board
- HKScan Oyj, MOB
- Image Wear Oy, MOB
- Kojamo Oyj, MOB
- Merus Power Oyj, MOB
Hans-Mikael Helenius
Member of the Board since 2016
Main occupation: Kalaneuvos Oy, CEO
Work experience and positions of trust:
- ALSO Finland Oy, Financial director
- Teboil, John Deere and KPMG, financial administration duties
Vesa Mäenpää
Tammer Brands Oy, EVP
Matti Korolainen
Member of the Board since February 2024
Main occupation: Board professional
Work experience and positions of trust:
- decades of experience in the retail sector
- Tokmanni Oyj, CCO -2023
Antero Virtanen
Member of the Board since July 2026
Main occupation: Board professional
Work experience and positions of trust:
- Jesura Oy, CEO 2010-
- Prima Pet Premium Oy, Chair of the Board 2013-2019
- Panostaja Oyj, MOB 2013-2018
BECOME A CUSTOMER
We are trusted pioneer by customers and consumers. We offer brands and consumer products for home, garden and leisure.
BECOME A PARTNER
We connect our high-quality partner brands to our comprehensive Northern European network of dealers. Our service concept also embodies B2B and B2C marketing, and all the products can be ordered through multiple channels.