PART OF THE DAILY LIFE OF CONSUMER

Tammer Brands is a strongly international company motivated by improving people`s quality of life through easily available, well thought-out and diverse products that bring joy and benefit to the end-users.

If our products bring joy, benefit and ease of daily life to their end-users, as well as supporting the business of the customers who serve as our dealers, we have succeeded in building and productising our brands. Our mission, the desire to improve the quality of peoples lives, starts from understanding the needs and problems of daily life and different people.

“Each of our own brands and product development helps people to enjoy life more.”

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RESPONSIBILITY

OUR STORY

The key is the ability to change and develop for the future – without forgetting our roots.

How did it all start?

Aulis Mäenpää founded Tammer-Tukku Ky 1954. He began his career by selling doughnuts and lemonade made by his mother from the rack of his bicycle. Even at this early stage, the fruits of his trading brought joy and relief to people`s everyday lives.

Globalizing

After the period of active domestic trading in Finland, the company began to build the global procurement network and the first purchasing trip outside Scandinavia took place 1972. The export trading began 1990.

Tammer Brandsin logistiikkakeskus kuvattuna ulkoa, yläviistosta.

Modern logistics

Modern 20,000 m2 logistics centre is completed in Hämeenlinna 2005. 10 000 m2 expansion was build in 2010, just after 5 years. The logistics centre expanded even more in summer 2020 and is now 48,000 m2.

Investment into product brands begins

Purposefully investments into product brands began at the beginning of 21st century when Mustang and Rento brands were launched.

Collaboration with global brands

The collaboration with American toy giant Hasbro began in 2015. The partnership with Fiskars Group began in 2017.

The family business of the year

The dedicated work of the Mäenpää family got awarded in 2016 by EY The family business of the year -award.

Tammer Brands

Tammer-Tukku Oy changed its name to Tammer Brands Oy in March 2019. The new name and corporate image powerfully reflect the international operations and the work done in promoting the brand entities. The new Tammerkoski river symbol reflects the roots the company has on the river side, and also the development that keeps moving on.

TAMMER BRANDS MANAGEMENT

Zachary Mäenpää

CEO

Vesa Mäenpää

EVP

Jussi Armanto

CCO

Tiina Nygård

head of supply chain

Sari Havukainen

CFO

BOARD OF DIRECTORS

Anne Koutonen

Chair of the Board since 2020

Main occupation: Professional board member

Work experience and positions of trust:

  • Nokian Renkaat Oyj, financial administration managerial duties
  • Componenta Oyj, deputy Chair of the Board
  • HKScan Oyj, MOB
  • Image Wear Oy, MOB
  • Kojamo Oyj, MOB
  • Merus Power Oyj, MOB
  • Robit Oyj, MOB

Hans-Mikael Helenius

Member of the Board since 2016

Main occupation: Kalaneuvos Oy, CEO

Work experience and positions of trust:

  • ALSO Finland Oy, Financial director
  • Teboil, John Deere and KPMG, financial administration duties
Varatoimitusjohtaja Vesa Mäenpää

Vesa Mäenpää

Tammer Brands Oy, EVP

Matti Korolainen

Member of the Board since February 2024

Matti has decades of experience in the retail sector. He was most recently CCO of Tokmanni Corporation before his retirement.

OUR BRANDS

Our selection consists more than 50 commercial brands and more than 20,000 products from trend products to timeless classics and everyday essentials. More than half of our selection consists of new products that change every year. When building our product range, we study trend forecasts for the coming season and listen to the requests of our customers.

BECOME A CUSTOMER

Our brand portfolio covers more than 50 brands and more than 20,000 products.

BECOME A PARTNER

We connect our high-quality partner brands to our comprehensive Northern European network of dealers. Our service concept also embodies B2B and B2C marketing, and all the products can be ordered through multiple channels.