PART OF THE DAILY LIFE OF CONSUMER
Tammer Brands is international brand house and Finnish family business. Our motivation is to improve people’s quality of life through easily available, well thought-out and diverse products that helps people to enjoy life more.
Our customers include retailers, online stores, and other B2B customers who want to offer their consumers high-quality, easily accessible products. We have succeeded in building and productising our brands if our products bring joy, benefit and ease of daily life to their end-users, as well as supporting the business of the customers who serve as our dealers. Our mission, the desire to improve the quality of peoples lives, starts from understanding the needs and problems of daily life and different people.
“Our brands helps people to enjoy life more.”
PART OF THE DAILY LIFE OF CONSUMER
Tammer Brands is international brand house and Finnish family business. Our motivation is to improve people’s quality of life through easily available, well thought-out and diverse products that helps people to enjoy life more.
Our customers include retailers, online stores, and other B2B customers who want to offer their consumers high-quality, easily accessible products. We have succeeded in building and productising our brands if our products bring joy, benefit and ease of daily life to their end-users, as well as supporting the business of the customers who serve as our dealers. Our mission, the desire to improve the quality of peoples lives, starts from understanding the needs and problems of daily life and different people.
“Our brands helps people to enjoy life more.”
VALUES ARE THE FOUNDATION OF EVERYTHING WE DO
CUSTOMER FOCUS
We are service-oriented and always deliver on our promises to our customers. We offer a commercial range of products that serve our customers as well as possible. We maintain reliable and efficient processes to help us meet our customers’ needs.
RENEWAL
We are constantly working to be at the forefront of development. We actively improve our operations and take long-term care of our competencies. We create the most desirable brand and product portfolios and related services for our customers.
PROFITABILITY
We all work cost-effective, profitable and sustainable. We make informed decisions and analyse our activities and the results of our decisions.
BRANDS
Consumer products for home, garden and leisure.
When building our product range, we study trend forecasts for the coming season and listen to the requests of our customers. We build the most desirable brands and the most comprehensive selection with over 70 years of experience in the Northern European consumer market.
OUR STORY
“The key is the ability to change and develop for the future – without forgetting our roots.”
How did it all start?
Aulis Mäenpää founded Tammer-Tukku Ky 1954. He began his career by selling doughnuts and lemonade made by his mother from the rack of his bicycle. Even at this early stage, the fruits of his trading brought joy and relief to people`s everyday lives.
Globalizing
After the period of active domestic trading in Finland, the company began to build the global procurement network and the first purchasing trip outside Scandinavia took place 1972. The export trading began 1990.
Modern logistics
Modern 20,000 m2 logistics centre is completed in Hämeenlinna 2005. 10 000 m2 expansion was build in 2010, just after 5 years. The logistics centre expanded even more in summer 2020 and is now 48,000 m2.
Investment into product brands begins
Purposefully investments into product brands began at the beginning of 21st century when Mustang and Rento brands were launched.
Collaboration with global brands
The collaboration with global brands began in 2015. The partnership with Fiskars Group began in 2017.
The family business of the year
The dedicated work of the Mäenpää family got awarded in 2016 by EY The family business of the year -award.
Tammer Brands
Tammer-Tukku Oy changed its name to Tammer Brands Oy in March 2019. The new name and corporate image powerfully reflect the international operations and the work done in promoting the brand entities. The Tammerkoski river symbol reflects the roots the company has on the river side, and also the development that keeps moving on.
Tammer Brands 70 years
In 2024, Tammer Brands celebrated its 70th anniversary. Our story continues to grow stronger.
TAMMER BRANDS
MANAGEMENT
Zachary Mäenpää
CEO
Vesa Mäenpää
EVP
Jussi Armanto
CCO
Tiina Nygård
head of supply chain
Sari Havukainen
CFO
BOARD OF DIRECTORS
Anne Koutonen
Chair of the Board since 2020
Main occupation: Board professional
Work experience and positions of trust:
- Nokian Renkaat Oyj, financial administration managerial duties
- Componenta Oyj, deputy Chair of the Board
- HKScan Oyj, MOB
- Image Wear Oy, MOB
- Kojamo Oyj, MOB
- Merus Power Oyj, MOB
Hans-Mikael Helenius
Member of the Board since 2016
Main occupation: Kalaneuvos Oy, CEO
Work experience and positions of trust:
- ALSO Finland Oy, Financial director
- Teboil, John Deere and KPMG, financial administration duties
Vesa Mäenpää
Tammer Brands Oy, EVP
Matti Korolainen
Member of the Board since February 2024
Main occupation: Board professional
Work experience and positions of trust:
- decades of experience in the retail sector
- Tokmanni Oyj, CCO -2023
Matti Karppinen
Member of the Board since September 2024
Main occupation: Board duties
Work experience and positions of trust:
- Saarioinen Oy, MOB 2024-
- Saarioinen Oy, CEO 2016-2023
- Saarioinen Oy, Business Director 2015-2016
- Apetit Oyj, CEO 2005-2014
- Lithells AB (Atria Sweden), CEO 2002–2005