In January, the Rento sauna brand invited Finnish influencers to participate in the Aamun Sarastus (Morning Glow) wellness event. The morning was dedicated to slowing down, relaxation, and nurturing a sense of well-being – precisely those things around which the Rento brand has been built.
The aim of the event was to create an authentically Rento-looking and -feeling sauna experience that would energize participants for the day and offer a beautiful start to the morning for both body and mind. At the same time, the event provided a natural and experiential way to showcase Rento’s new color launches in both textiles and sauna buckets, reaching a wider audience through social media.
Well-being for body and mind
The program was carefully designed to support the core of the event: relaxation and holistic well-being. After arrival and welcome drinks, participants had the opportunity to experience sauna yoga, traditional sauna bathing, and ice swimming. The morning concluded with a delicious brunch.
Sauna yoga was led by wellness influencer Elli Merinen and, based on participant feedback, it became one of the highlights of the event.
Guests also had the chance to explore the Rento brand and its products. Each guest received a sauna gift bag, containing Rento products such as a bathrobe and towels in the new colors, as well as cosmetics.
This spring, Rento introduces new colors to its product range: grey/white textiles and a combination of aluminum and dark bamboo in sauna buckets and ladles. The grey/white textiles are widely featured in the Kenno collection, including bathrobes, towels, sauna seat covers, and sauna hats. New product additions also include a cosmetic bag and a sauna bag.
The collection is available in our webstore, and the new colors are now open for orders. Place your order with your contact person, via sales email sales@tammerbrands.fi or directly from our TB24h webstore.
A Well-Executed Experience Earned Praise
Rento’s Brand Owner, Anu Nevalainen, describes the event as a great success:
“The feedback during and after the event was extremely positive. In particular, people appreciated how thoughtfully every detail had been considered.”
The overall program also received high praise:
“The program was seen as well planned and genuinely uplifting, giving participants energy for the day. The brunch was excellent and beautifully presented, and the sauna yoga received especially positive feedback.”
Have a relaxing start to the year!
